O2 Possessed

The first ever haunted house entirely controlled by everyday smart tech

The Challenge:
In 2014, O2 asked VCCP Kin to show that O2 sold more than just mobile phones while getting the public excited about everyday smart tech’s potential. 

The Approach:
O2 Possessed, the first ever haunted house entirely controlled by everyday connected devices. 

O2 invited the general public – along with a few special guests – to have the fright of their lives inside our haunted house. We opened the doors two days before Halloween, live streaming visitors’ journeys across O2’s social channels.

On Halloween, we released a terrifying wrap film on O2 social channels that showed viewers just how scary it was to have been within the haunted house. This film drove viewers to product demonstrations that not only revealed the tech we used to pull off our scares but also showed viewers how the devices we used might be relevant within their own home. 

The Results:
#O2Possessed became a UK trending topic. The videos have 3 million views (and counting), and over 45 million people have seen the campaign on Twitter.

Awards:
The Drum Dream Awards: Winner in Experiential - Innovation Category
Shots Awards: Shortlisted in Best Experiential Campaign of the Year Category
The Drum Content Awards: Highly Commended in Most Innovative or Creative Use of Content and Best Integrated Cross-Channel Cross-Media Categories
Brand Republic Digital Awards: Highly Commended in Communications, Content Marketing, and Creative Technology Categories
Shorty Awards: Honorable Mention in Multi-platform Campaign category and Finalist in Most Creative Use of Technology category
iab December Creative Showcase; Second place
Chime Cymbal Awards: Innovation Award
The #O2Possessed Film
Case Study film
Product demo
Ticket giveaway on O2 Priority
Influencers launched the experience

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